Riskers draws on and embodies three values from the trenches :
ACCESSIBILITY. Ordinary men, anonymous and simple, who do more than they say. Riskers is equally accessible in its product offer, its communication and its openness to others.
BRAVERY. That which pushes us to go further. To dare. To leave our comfort zone. Each to their own limits. Riskers celebrates all acts of bravery, according to each and everyone’s own capacity. It builds us up and move us forward.
ALTRUISM. Riskers act for others and not out of a need for thrills. They go beyond themselves for the group. The brand seeks to embody this altruism by offering financial backing to the causes supported by its ambassadors.
The Logo embodies Riskers’ philosophy. It shows a group of men advancing with an anonymous person in the lead… not to put himself ahead, but to be the first to take the risk, and to protect those who follow. The group doesn’t let him go ahead alone… they follow, Man for Man.
THEY ARE RISKERS
Each Riskers watch is associated with an ambassador and a cause. Riskers supports each of these causes, by donating part of the proceeds from the sales of each associated watch. One watch, one ambassador, one cause.
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